best experiential marketing 2019

During the event, the space in which the conference takes place is transformed to resemble a Disney park in its excitement and interactivity — while keeping the Salesforce brand front and center in every event and activity. If visitors didn’t want to paint a pair of their own sneakers, they could also purchase pre-painted Adidas sneakers at the event.

Lover of caffeine, theater, and The Simpsons.How to Make B2B Digital Advertising Work for Your CompanyOur website uses cookies to ensure you get the best experience while you're here. In 2019, some brands successfully managed to bring consumer experience to the forefront of their campaigns, while others fell flat. Our annual It List turns 17 this year, and like all 17-year-olds—it’s going through some changes.The It List is designed to reflect the changing needs of the brands and marketers who use it. Dreamforce is an annual conference put on by Salesforce. The brand hoped to encourage consumers to purchase Skittles as snacks for the Super Bowl, which required engaging consumers before the game.

In it, they witnessed the many ways that the Google assistant integrates into everyday life — helping the man with everything from navigating traffic to conversing in French.The initiative was so effective that many who couldn’t attend the event went on a virtual version of the ride online. Google stood out from the crowd at the annual Customer Electronics Show (CES) conference by creating a theme-park-quality ride promoting the Google Assistant. Instagram unveiled a rainbow installation at the Cannes Lions International Festival of Creativity in June, called Ilyse Liffreing is a reporter and the social media editor at Ad Age. It’s not just awareness that brands are driving through experiential marketing, but meaningful engagement that directly impacts the business’s bottom line. The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business .

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claim they’re more likely to purchase products and services that are promoted at a live event. Instead of the usual 30-second ad that runs during the game and which typically does not have a big impact on candy sales, Skittles created a live, 30-minute, one-time-only musical that would be performed in front of a real audience on Super Bowl Sunday. Not to mention, there were abundant opportunities to purchase plenty of swag (nearly everything in the rooms were for sale), like hot-sauce-packet-inspired towels, branded white robes and throw pillows.“The Bell seems like one of the most extreme takes yet on a branded event,” Amazon sent off a bargain-shopping bonanza when it launched To launch its Kinder Bueno bars in the U.S., Ferrero-owned confectionary brand Kinder worked with Omnicom’s Alcone to launch a Not all experiential activations are designed to support a campaign. The footage was assembled to create the video for the one-day installation, which allowed passers-by to watch Rebekkah go through the typically-unseen struggles of detoxing. Favorite App Experience: Bumble Hive Bumble, the dating app founded by a woman where the main rule is that women must make the first move to communicate on the app, took over a coffee shop for the whole SXSW festival. Guests could choose to get a manicure inspired by Taco Bell’s menu options, take a hot (sauce) yoga class, taste-test new food creations or even get the Taco Bell logo fade haircut. Lean Cuisine: #WeighThis. Taco Bell went big on experiential in August 2019 with its “The Bell: A Taco Bell Hotel & Resort,” an actual hotel in Palm Springs where taco-loving guests could spend the night and experience Taco Bell-branded, well, everything, from hot sauce-inspired pools with synchronized swimmers to spas. Experiential marketing has grown in popularity during the last few years as the marketing industry’s understanding of impact has shifted towards a focus on the strength of impact rather than simply on brand visibility. Take a look at this year’s best experiential marketing campaigns to see what they did to stand out from the crowd.

Here's our picks for the best and worst experiential campaigns of the year Experiential marketing is the creative and exciting way to break out of the digital marketing rut and to form stronger and more memorable connections with your consumers. To do so, Skittles posted a behind-the-scenes video and released the cast album on Spotify before the musical hit the stage, generating a buzz around the event.

Here are a list of my favorite marketing activations at SXSW, with takeaways for retail marketers hoping to step up their experiential game. Here are a few examples from some of the top experiential marketing campaigns and best experiential marketing companies in the world.

Not only does experiential marketing enable brands to elevate brand awareness by connecting with consumers on-the-ground, it also positions brands to have powerful impact that extends beyond the event itself. For his long-awaited sequel “Super Size Me 2: Holy Chicken!,” documentarian Morgan Spurlock Viewers of Netflix’s uber-popular show “Stranger Things” will remember the Scoops Ahoy ice-cream parlor in the show’s third season.

Netflix teamed up with Baskin-Robbins to Ahead of this year's New York Fashion Week, Cheetos worked with influencers, fashion designers and agency The Marketing Arm to create 21 Cheetos-inspired looks for its own runway show at a pop-up experience called To drum up some brand awareness for Halloween, Reese’s put on a At the U.S. Open, Mercedes-Benz debuted its largest tech-powered activation for the tennis match since it began sponsoring the event in 2010. While the most visible experiential marketing efforts are often large-scale events, this form of marketing may be as simple as handing out branded goodies at an event or putting on a one-day trade conference.Experiential marketing offers an opportunity for brands hoping to stand out and create meaningful, engaging experiences for target audiences, promising to boost brand awareness, loyalty, and value.

Taco Bell took branding to the extreme for dedicated fans.